Campaigns
AI at Amazon: Maestro
Amazon’s AI-powered playlist creator. Just type what you’re feeling, and Maestro delivers a custom soundtrack in seconds. Powered by AI, made for music lovers.
Amazon’s AI-powered playlist creator. Just type what you’re feeling, and Maestro delivers a custom soundtrack in seconds. Powered by AI, made for music lovers.
Link: AI Business
Kendrick Lamar's The Pop Out
2024’s breakout music moment and Amazon Music’s highest-streamed show ever, redefining fan engagement and breaking streaming records.
2024’s breakout music moment and Amazon Music’s highest-streamed show ever, redefining fan engagement and breaking streaming records.
Link: Hypebeast
Hard Rock Sportsbook
Florida’s first legal mobile sportsbook. Led GTM strategy for expansions in Arizona and New Jersey, driving growth and transforming the sports betting landscape.
Florida’s first legal mobile sportsbook. Led GTM strategy for expansions in Arizona and New Jersey, driving growth and transforming the sports betting landscape.
Taylor Swift: Track by Track
An exclusive, commentary-driven edition of Taylor Swift’s 2024 #1 album, The Tortured Poet's Department.
An exclusive, commentary-driven edition of Taylor Swift’s 2024 #1 album, The Tortured Poet's Department.
Link: Billboard
Thursday Night Football on Twitch
Pioneered the creator-led simulcast in 2018, a format later popularized by hits like MNF’s Manningcast and LeBron James’s The Shop.
Pioneered the creator-led simulcast in 2018, a format later popularized by hits like MNF’s Manningcast and LeBron James’s The Shop.
Link: Variety
Amazon Prime Day on Twitch
A Twitch streamer-led, “QVC-style”, 36-hour-marathon to give Amazon customers the very best deals on Prime Day.
A Twitch streamer-led, “QVC-style”, 36-hour-marathon to give Amazon customers the very best deals on Prime Day.
Link: Polygon
The Twitch Lounge at Allegiant Stadium
A 26,000 sq. ft., fan experience that blends live sports and Twitch culture in the heart of Las Vegas.
A 26,000 sq. ft., fan experience that blends live sports and Twitch culture in the heart of Las Vegas.
Link: ESPN, The Astound Group
Amazon Music Live x Thursday Night Football
The ultimate Thursday night destination for new music featuring stars like Jelly Roll, Megan Thee Stallion, Garth Brooks, Snoop Dogg, and more.
The ultimate Thursday night destination for new music featuring stars like Jelly Roll, Megan Thee Stallion, Garth Brooks, Snoop Dogg, and more.
Link: Youtube
Pandora Ticket Presale Experience
The industry’s first in-app presale experience. Rewarded millions of fans with first access to their favorite artist’s concerts.
The industry’s first in-app presale experience. Rewarded millions of fans with first access to their favorite artist’s concerts.
Stream Aid 2020
Raised over $2MM for COVID relief in 2020 through partnership with the greater streaming community, including the likes of John Legend, Diplo and Charlie Puth.
Raised over $2MM for COVID relief in 2020 through partnership with the greater streaming community, including the likes of John Legend, Diplo and Charlie Puth.
Link: The Verge