My Work
Kendrick Lamar Live from Paris
Arguably the biggest Hip-Hop artist in the world performing the biggest album of 2022, live from Paris. My team led the GTM campaign that delighted millions of viewers worldwide.
Arguably the biggest Hip-Hop artist in the world performing the biggest album of 2022, live from Paris. My team led the GTM campaign that delighted millions of viewers worldwide.
Link: Rolling Stone
Amazon Prime Day
A 36-hour, influencer-led, TV shop-a-thon for the 21st century. Created for Amazon Prime Day and hosted by Twitch’s top content creators.
A 36-hour, influencer-led, TV shop-a-thon for the 21st century. Created for Amazon Prime Day and hosted by Twitch’s top content creators.
Link: Polygon
The Twitch Lounge at Allegiant Stadium
Led founding partnership between Twitch and the Las Vegas Raiders, including the build of a 26,000 square foot sideline lounge, The Twitch Lounge, where fans can immerse themselves into the Twitch brand.
Led founding partnership between Twitch and the Las Vegas Raiders, including the build of a 26,000 square foot sideline lounge, The Twitch Lounge, where fans can immerse themselves into the Twitch brand.
Link: ESPN, The Astound Group
Thursday Night Football on Twitch
Pioneered the creator-led simulcast in 2018, a format widely adopted and further popularized by Monday Night Football’s Manningcast, LeBron James’s The Shop, and more.
Pioneered the creator-led simulcast in 2018, a format widely adopted and further popularized by Monday Night Football’s Manningcast, LeBron James’s The Shop, and more.
Link: Variety
Stream Aid 2020
Twitch calls upon the greater streamer community with the likes of John Legend, Diplo and Charlie Puth to raise over $2M for COVID relief in 2020.
Twitch calls upon the greater streamer community with the likes of John Legend, Diplo and Charlie Puth to raise over $2M for COVID relief in 2020.
Link: The Verge
Pandora “Sounds Like You” Campaign
Fully in-house built brand campaign to commemorate the launch of Pandora’s on-demand product, going head-on with goliaths such as Spotify, Apple Music, YouTube, and Amazon during the height of the streaming wars.
Fully in-house built brand campaign to commemorate the launch of Pandora’s on-demand product, going head-on with goliaths such as Spotify, Apple Music, YouTube, and Amazon during the height of the streaming wars.
Link: YouTube
Amazon Music Live x Thursday Night Football
With Prime Video becoming the new home of Thursday Night Football in 2022, Amazon Music Live became the must-see destination for new music every Thursday after the game. Featuring Kane Brown, Megan Thee Stallion, and more.
With Prime Video becoming the new home of Thursday Night Football in 2022, Amazon Music Live became the must-see destination for new music every Thursday after the game. Featuring Kane Brown, Megan Thee Stallion, and more.
Link: Youtube